As a homeowner, when you decide to place your home on the market, you are faced with the decision to either hire a real estate professional or sell your home yourself. Most homeowners don’t realize how much work goes into selling a home. Well, here’s a list of steps to help you with your success.

  1. Hire an attorney (preferably one who specializes in real estate) to help you with the forms, paperwork and legal issues surrounding selling your home.
  2. Get a list from your attorney of other service providers you may want or need to use (ex: title insurance company, building and termite inspectors, etc.)
  3. Find and complete a “Seller’s Disclosure Form.”
  4. Map out your marketing strategy and budget yourself for the advertising and promotion of your property. Remember: You’re looking for the “Right Buyers.” Reach out in your marketing campaign to find them.
  5. Consider running an ad in one or more major publications. There are many good publications about writing effective ads available at major bookstores.
  6. Buy and read a good book on the subject of selling your own home. It will have many lists and checklist to keep you on track.
  7. Design fliers, home feature sheets and a “Home Book” to help capture the attention of the buyers.
  8. Have standard data and information for buyers to inspect like utility bills, taxes on the property, lot size, etc.
  9. Be ready to provide buyers with the names of lenders who might lend money to a buyer of your house. Not all buyers are cash buyers.
  10. Consider purchasing a URL and developing a website for your property.
  11. Consider getting and opinion of value from a licensed real estate appraiser. Pricing your property too low or too high could cost you thousands of dollars.
  12. Contact your local Housing and Urban Development Office to get a free copy of the “Federal Fair Housing Guidelines.” This valuable information will help you avoid legal problems that might otherwise arise in the advertising and sale of a property.
  13. When a prospective buyer does contact you:
  • Find out if they are qualified to buy your home
  • Set an appointment that is convenient to both parties.
  • Get your home “ready to show.”
  • Have property information, disclosure forms, contracts and addendums ready in case they want to write and offer.
  • When they arrive, introduce yourself at the front door and thank them for coming.
  • Allow them to tour your property at their pace giving them as much privacy as possible. At the same time however, be ready to answer questions and address common concerns.
  • Be prepared… many buyers are shopping the market. Most won’t act immediately.
  • Follow up with each prospective buyer.
  • If they write an offer, contact your attorney and start negotiations.

The above checklist is for informational purposes only and is not a substitute for legal, tax or other professional assistance.

Feel free to contact us with any questions you may have about selling your home.